Why SFA
- Business Environment Is Increasingly Competitive. Winners Efficiently Implement Correct Strategies And Not Leave Outcomes To Chance
- Effective Strategy & Implementation Requires Right Decisions Which Are Informed Decisions Backed By Hard Data
- Best Efforts Fail In The Absence Of Right Tools Which Make Available The Required Information At The Right Time To Take Informed Decisions
- System Driven SMART Reports, Operational Insights Enable Timely & Informed Decisions
- Technology Driven Transactional Operations Ensure Accuracy and Availability of Information for Analysis/Decision Support Apart from Simplifying User Inputs
- Cost Of Tools Required To Deliver Operational Excellence Only A Fraction Of Direct Financial Benefits Derived
Increased Productivy
- Informed Store Visits
- Rep handling multiple principles, large #of SKUs
- Increased Field Visit Effectiveness through HHD guided Call
- New Product Launches With Presentations / Videos
- Up to date information related to pricing, schemes & promotions (with store applicability), available inventory etc.
- Auto suggested order generation based on stock available for running SKUs
- System Generated Analytics Based on Store Profile & History Enables Custom Value Propositions for Individual Visits Based on Micro Analysis
- System Generated Analysis Provided by Tools Enables Improved Direction by Supervisors to Field Staff and Overall Improved Planning & Forecasting
- Real Time Monitoring of Field Activities on Digital Map
Timely Business Decisions
- Supervisors / Managers Have Near Real Time Access to drive Key Account Customers, Productivity and thereby improving team performance
- Dashboards, SMART Reports immediately notify of exceptions/ deviations
- Human Mind Space not wasted on data consolidation / processing but instead directly working with analyzed information
- Ability to Visualize & Analyze multi-dimensional dynamic data Provides Managers With Complete Understanding of Ground Situation
Accurate Forecasting
- Required Inventory Levels More Accurately Determined Leading to Reduction in Stock Investment
- Product Category, Product ABC Analysis on the Fly
- Substantially Improved Ability to Do Micro Level Forecasting, Planning & Execution Rather Than ‘One Plan Fits All’
- Weekly, Monthly Rolling Forecasts Based on Automated Statistical Models and UpdatedBased on Actual Operations
- Impact of Schemes / Incentives Can Be Accurately Measured and Designed Better
- Improved Key Account Interaction