We understand that not every FMCG Company is same and neither their pain points, however every company needs real time secondary data to address the pain points. Please select your business, and read our brochures to learn more about the value proposition.
Glad to share - Learn how Astix Solutions enables a multinational FMCG company to run a PAN India level, Retail Display Contest for its Field Force and retailers and achieves its business objectives with the help of technology.
Customer is a large multinational FMCG company, manufactures household cleaning supplies and other consumer chemicals. The company makes and sells household goods and products for home cleaning, home storage, air care, personal care and insect control. In India they have a large Field Force of 1000 people.
Traditional process was like Field Force visits retail counter and enroll the retailer for any such contest, the sales representative would decorate the display the and record the data (sales order for any particular product which is being focused for the contest, visit reporting etc.) manually and capture the image from his phone. Keeping track on Field Force daily activity was a tedious job. Once the retail shop is enrolled for the contest, there was no mechanism in place to track the product display on daily, weekly or fortnightly at retail counter level also, product sell-in during the contest period was also highly questionable. Decision making process for winner was ambiguous as available data used to be captured manually.
Astix has provided an end to end mobility and web based Solution, which empowers Field Force with smart phone managed store visit and in store merchandising. Mobile application enables Field Force to online enroll a retail store with Geo coding on google map. Field Representative can organize display, capture display images and sell-in data and store stock for smooth execution of operations. Also, he can rate the display images captured by him for creativity for further voting.
People in Sales hierarchy, i.e. TSI, ASM, RSM and HQ has role based access to data to ensure maximum security of data. The process for voting for the photos for the monthly award / overall award is supported as per defined process. Also, at different level users can view the shortlisted images. Additionally, Timely & accurate reports are available at the different levels of management to enable effective & efficient operations & planning.