Sales fundamentals help users to improve visibility into retail conditions, save considerable time in stores audit and provide high percentage of auditing accuracy, and conduct more store visits. Results from store surveys or audits are available in real-time. With better, faster insight at the shelf, critical issues can be addressed right away.

The solution enables retailers to minimize inventory distortion, defined as the absolute value of the sum of out-of-stocks and overstocks, which ultimately Increases sales revenue by reducing lost sales (out-of-stock) and minimizing seasonal discounting (overstocks).